About Us

Sisu Aura

How it started

At Sisu Aura, we celebrate the deep bond between horse and rider—a connection built on trust, perseverance, and an unbreakable spirit. Inspired by my own journey as a mother and horse lover, and by watching my daughter and her horse grow together through challenges and triumphs, I founded Sisu Aura to honour the real essence of Sisu—the Finnish concept of resilience, determination, and grit.

Every piece in our collection, from elegant equestrian jewelry to thoughtfully crafted accessories, is designed to reflect the beauty, strength, and unwavering heart of both horses and the people who love them. Whether you're in the saddle or carrying that spirit into everyday life, Sisu Aura is here to inspire and empower you with pieces that tell your story.

Welcome to our community—where passion meets perseverance, and every ride is a testament to the power of never giving up.

Shop